Showing posts with label whisky women. Show all posts
Showing posts with label whisky women. Show all posts

Tuesday, March 8, 2016

Petra Milde - Guest blog: The "women only" Sharing Angels Club


NOW!!!! Before you go and send me a bunch of hate mail stating it's reverse sexism... please hear me out because women are treated differently then men are in some whisky circles and that's our reality.... Not yours. It's still common practice for me to go to a whisky event and endure demeaning remarks, assumptions that I'm my husband's designated driver or that I'm nothing more than a wine drinker who is taking a walk on the wild side so will be offered whisky that won't offend or cause me to pass out in hysterics??!

Parity... I'm not even talking equality. We are asking for the right to have parity. The opportunity to attend, gain knowledge and continue our whisky journey without ridicule, abuse or harassment. So how do we do that? How do you build confidence if you feel like you know nothing, or if you find yourself at a bar and the guy behind it can't pronounce Auchentoshan but still denies you the benefit of the doubt that you love whisky and can pick your own damn dram without his unqualified help or opinions!?

I'm a huge proponent of having a women's only space or a women's only group for a few reasons. 

1. You are with a group of your peers.

2. You feel safe and are not judged because of where you are in your whisky journey.

3. By women, for women. I'm sorry but after what I've seen on some of the whisky forums and facebook groups - we need a space that is respectful toward women or where the administrators have the teeth to block the idiots that don't. 

4. Women, especially new whisky imbibers, need a space to explore, speak freely, ask questions without fear to help build their self confidence and knowledge base. You can't get that with old creepy guy wrapping his arm a little too tightly around your shoulders, spitting on you while he mumbles: "If it's not scotch, it's crap!"  Yah... that will make me want to come back to this club and drink more whisky!??

And simply said... The reality is Luddites still exists in our world. 

It's International Women's Day so I thought it might be nice to visit a club in Germany although still in their infancy are quickly growing in size and popularity because... It's a women only club.  

Petra, Margarete, and Julia














What happens when three women meet up for a private tasting on a warm summer evening in 2014? Well, they start to talk about the possibility of starting a tasting club of course!?

That's exactly what happened with Margarete Marie (whisky blogger), Julia Nourney (independent spirits consultant) and Petra Milde (author/whisky blogger) did. They had just experienced a fantastic evening of spirits (whiskies & gins) and all said: "This was so much fun, we should really do it again". They started to share some ideas and expressed how much of a shame it was that too few women they knew were getting to experience the special togetherness and sisterhood the three of them had felt that night. 

And... from necessity the three whisky ladies of invention created The Sharing Angels Club, for women only. The name didn't come right away. That materialized as a result of a discussion on a private Facebook page for women. Julia Nourney posted: "Being a new member I would like to ask the group if someone has a good idea for a short but memorable name for a group of female whisky tasters?" Many people responded but when all three saw The Sharing Angels Club, it was immediate and perfect. They knew they would face questions by people who might disagree about a women's only whisky club but in her own words Petra shares the following: 

Oh yes.... “That’s discrimination!” – We have often heard this cry of reproach since we started our private whisky group, The Sharing Angels.

Some men say it in a humorous way but some are quite serious and mean it in a kind of huffy manner. Well, most of us don’t really care and to be honest we sometimes (often…) enjoy seeing them experience what we women have been used to being subjected to for ages: 

Having to stand outside of the closed circle because of our gender. 



Don't get me wrong as we are not purposely trying to widen the divide between whisky drinking men and women!? Not at all! That is the furthest thing and never the intention of the Sharing Angels. It is truly to the contrary: We love mixed groups in bars and during whisky events because we enjoy sharing good drams with like minded men. 

The reality, however, is indeed often different: Women’s liberation and equality hasn’t really reached the whisky scene yet here in Germany. In my experience women at whisky tastings and events are still a small minority. But I digress because our club never took up women’s liberation as a cause and are far from considering ourselves whisky-suffragettes that want to fight for a female quota at whisky events. Our sole intention and goal is to encourage women to have fun, enjoy their drinks and talk about it without thinking: “HE can analyze and assess whisky much better than I can, I'm only a woman”. Our reply to that is quite: "No Ladies, he can’t do it better than you. He just does it louder and with much more self awareness, so... so what!?" 

That is our purpose and mission at the Sharing Angels group: It's a learning arena for women who might feel unsure or intimidated by the subject of whisky. We love to show them how easy it is to talk about the drink in one’s glass and that there is no right or wrong regarding any of it because in the end it's all about your own taste/experience.

And don't think for two seconds that the women in our club look for a "woman's" whisky. Do you want to know what we consider a woman's whisky?

Ardbeg, Dalwhinnie, Glenfarclas, Glenmorangie, Highland Park, Kavalan, Knob Creek, Lagavulin, Laphroaig, Macallan, Mackmyra, Säntis, Talisker, Tomatin or a Yamazaki and so many more! Are you getting what I mean? There is no such thing as a whisky for women. They are for everyone, male or female. It has nothing to do with gender and everything to do with some may or may not like. That's all. 

Our group started as a small contingency of women in Germany, then our Facebook group started to and is constantly growing (close to 200 now) and our Sharing Angels are everywhere! There are women working in the spirits business, some that have been enjoying whisky for ages or many that are just starting to discover the world of spirits. We share news and thoughts, have organized two online tastings, visited a distillery and there are many plans for more group events. 

For those women who are not part of Facebook (and there are some!) we actually built up a website to stay in contact and provide them with information, too. The site is not completed yet but will be soon. Our angels are spread all over Germany and some other countries as well. We make it a point at every whisky event to organize a small gathering to share a dram together in sisterhood and to get to know more whisky women. 

It’s always amazing and you can believe me: The Sharing Angels are becoming well-known and much-noticed in the Germany whisky scene. Our trademark is our lovely whisky button.  If you happen to see someone wearing a blue button it's because we have devised a way to show appreciation for our male friends/fans who support our club. Although we won't let any men join we certainly appreciate their efforts at letting people know they support our group. 

We are so thankful for people like Götz (Julia's husband) for creating our Logo, Frank (my husband) for hand-manufacturing our buttons and supplying us with delicious food during our foundation tasting. And all the importers and brand ambassadors that invited our group to visit and taste their spirits. We truly feel honored and supported in this wonderful time of whisky change."   

Thank you Petra. Her blog can be found at: www.meinwhisky.com


I can tell you things are changing. In my country, there is parity. Women are now close to 40% of the people that attend whisky events. And the days of having "booth bunnies" in high heels behind the tables are a thing of the long lost past. So... while the rest of the world catches up, please remember to not judge anyone, male or female as where they are in their journey. Help them along anyway you can because once, long ago or maybe not that long ago... you were a newbie too.

My newly elected prime minister, Justin Trudeau brought in 15 women into his 30 member cabinet back in November of 2015. 

When a journalist asked why 1/2 were women he simply replied: "Because it's 2015". Here's to all the women and men who support this idea, I and the next generation of whisky women all over the world sincerely thank you for it.

Thanks again to Petra Milde for her contribution. I hope some day to make it to Germany and imbibe with this lovely ladies group!


Cheers,

Lassie



Wednesday, July 9, 2014

I mean really? Is there really a need for an international women of whisky day? Really?

This year, day 3 of the Speyside Whisky Festival showcased an inaugural day devoted to "International Women in whisky" to which I and Alwynne Gwilt, Annabel Meikle and Angela D'Orazio were presenters. It was a FANTASTIC DAY and I couldn't have been prouder to be a part of. A few posts about it here:

http://www.thespiritsbusiness.com/2014/04/womens-role-in-whisky-celebrated-with-festival/

http://whiskygirl.nl/lets-hear-it-for-the-girls-girls/

http://whiskycorner.co.uk/news/spirit-of-speyside-festival-2014/johanne-mcinnis-the-whisky-lassie-sensipedia-of-whisky/

http://whiskycorner.co.uk/news/spirit-of-speyside-festival-2014/soswf-miss-whisky-chocolate-whisky-masterclass/

http://whiskycorner.co.uk/news/spirit-of-speyside-festival-2014/annabel-meikle-explains-taste-of-the-senses/

Our classes were very well attended (a few sold out) and we had a great mix of men/women. We created a hashtag (of course) -> #IWOWD and asked people to post to social media. We had over 1200 photos, well wishes, etc..  It was so successful we plan on doing it again for the festival next year as well as make it bigger world wide.

Great you say, lovely story and congratulations and all that... so then why do I feel the need to write this piece and how do I create a blog about the importance of women in whisky without sounding like I'm a male bashing crazy feminist!?  Hmmmm, like I do everything else in my life:  One small step at a time...  

I'm a woman. I have a vagina, nipples and sometimes I like wearing pink or high heels. I make a huge assumption that almost 100% of people who read this blog know that. I love whisky, I think that's another easy assumption considering it's mostly what I like to write about. (You still with me? Good...) So if you are a guy reading this I assume you love whisky as much as I do and you have a penis, breasts and you might also enjoy wearing pink or in some cases heels. 

With me so far -> We are mostly alike except you have an "outie" and I have an "innie".  So what happens then, why are we treated so differently when it comes to the world's perception about drinking whisky? I can tell you a few huge differences from my perspective. When you go to one of my classes vs one of Davin De Kergommeaux, Charlie McLean or any other "guy" presentation, I guarantee, unless you are gay (and even then I'm not so sure...) that you will never look over at me and say: "I'd like to F_CK him, just look at that rack". Or watch one of the male participants slip their hand on Charlie McLean's ass and give it a little pat/squeeze... 

Don't think that really happens?? Yes, it does but thankfully less and less. The point I'm trying to make, in case you still don't get it is some men still are quite sexist. You would never hear: "He must have been hired because he's really sexy" or overhear a bartender say: "Excuse me sir, are you ordering this whisky for your wife?"...  

So, it wasn't until I walked into one of the most reputable whisky establishments in the Speyside region to pick up a whisky for my presentation that I was put in what I felt was an awkward situation. While waiting for the whisky, Graham mentioned that I was one of the four lovely ladies speaking for the International Women of Whisky (#IWOWD) and the man behind the counter literally clenches his fists and said: "Oh don't get me started! I hate it when women feel the need to have a day. Why do you have to have a day?" and the rant began. I stood politely trying to "justify" why we needed it.  In hindsight, I think I did a piss poor job. I simply floundered and it bothered me for months hence my need to write something about it.
BECAUSE OF COURSE WOMEN DRINK WHISKY WITH STRAWS??!

The reality is most people (male & female) don't know many women who drink whisky. The statistics, based roughly on the top 5 countries clearly demonstrate we are the minority. On average 1 in 3 whisky drinkers is a woman. This could explain the lopsided attempts to advertise whisky to my demographic...

WE TOOK DEWARS DOWN BECAUSE THEY DIDN'T THINK SHE WAS WORTHY OF THEIR WHISKY

























Or why people still see it as my father's drink and not my own. Or why women don't work in the whisky industry as much as men do?!  Do you know there has never been a female cooper at the Speyside Cooperage or that 99% of the distilleries don't have a female working on the "floor" in any capacity? Is it because they refuse to hire them... NO it's because women don't choose these places as part of their career path.  

But wait a second, has there been an abundance of female doctors, judges, heads of state, marathon runners or firefighters during the last 50 years or so?  Not really... and why is that? Was it partly because it's what "men" always did and women simply didn't? And what happened when women could be all those things and more... -> We simply started doing it. Why? Because the next generation saw it was possible. It started the wheels in motion and when we saw other women becoming top paid athletes or running their own corporations others started to follow. I graduated from a class of chemical engineering technologist in 1995. We were a class of 135, of that 12 were women. In 2015 the graduating class from that same program is expected to be 156, 83 are women. That's progress! 

Did it not begin to change how men saw women in those fields? I think so personally. I am respected and considered an equal in my field of project management and I would dare say any man that is a part of our whisky society seems me as an equal if not a leader there as well.

Let me reiterate why I'm stressing this point.  I'm not demanding that men "let us in".  I'm not bashing males. I'm not screaming from the soap box about GIRL POWER. What I'm saying is, the more we (men & women) show everyone that women exists and are respected in all sorts of dimensions of the whisky world:  we drink, we write, we judge, we make, we showcase, we market, we LOVE whisky then the more it will be become a gender neutral spirit that is shared by all. 


So... instead of rolling your eyes and getting all huffy that an international women of whisky day was created why not consider and help promote the following:

International women of whisky day was not created to satisfy a need to celebrate that we demand to be recognized in the whisky world. Au contraire mon frère: It was created with the hope that being "visible" will foster the fact that it's quite normal to see a woman drink whisky and even more normal to pick it as a career.  
ALLSON PATEL - BRENNE WHISKY FOUNDER

The only way whisky will stop being a "man's drink" is if we are celebrated as the norm and we continue to show that it's simply a drink for people... with really good taste ;)  

And...  I might add to the gentleman who said to me: "I'm going to start our own movement and create a man's international whisky day" I wish I would have said:  "Be thankful you never needed one to begin with". 

Just one whisky person hoping to see/effectuate change...

Johanne   

Friday, December 20, 2013

Writer Circle Profile - Fred Minnick, no longer a man's world...




James Brown - 1966

Conversation with Graham in October - G: "So do you want a copy of Fred Minnick's book". Moi: "I'm not sure I want to read a book about whisky women written by a man". G: "And why not?" Moi: "What could he possibly say from a man's perspective that would truly be relevant to women and whisky. Meh, maybe?"  Yup... me - at my worst. I state I'm not a feminist and think I'm open minded?! Hey, I am human and I will chalk some of it up to my upbringing - My mother was a burn your bra, damn the man kinda mom who encouraged me to push the limits of what was expected of a girl in the 70's but also ensured I was constantly reminded that by stepping into a "man's world" I would have to work twice as hard to be considered half as good. I can think of several examples where this was unfortunately true. 

Tampon ad of 1930's
So why wouldn't I be skeptical and close minded about a book written by a guy that deals with women and whisky. Because, I had (past tense) a firm belief that if you are not a woman, how can you possibly empathize? You know, you don't have a vagina so how can you even remotely know what it feels like to have the pains from your period?  


So back to Fred and his book. I saw it while I was in New York City and I picked it up. Cover looked like I expected - Not exactly the "sexiest" of images but I opened it and read the table of contents. The very last chapter is entitled: For women, by women. I sheepishly admit I rolled my eyes BUT... curiosity kills the cat and so I went to look at it. What I found not only changed how I felt but truly made me feel ashamed that I had so easily misjudged someone just because of his gender. Fuck! I did what had been done to me for years - reverse feminism. I put the book down and walked away feeling like the biggest schmuck and too embarrassed to even tell Graham about it when I got home. I did however mention later on that I wanted a copy for Christmas.

In early November I interviewed Chuck Cowdery and he said something that stunned me: "Fred Minnick is a mentor of mine and I've learned a lot from him". Fred is almost young enough to be my son?! Totally intrigued now...? As soon as we hung up I went online and started looking Fred up. That was twice this man's name crossed my path and I firmly believe things like that don't happen at random. What I found prompted me to contact Mr. Minnick and ask if I could interview him for my profile series. 


Ladies & gentlemen: Mr. Fred Minnick.

Q1:  So how did you get “here”? When you were a little boy, I’m sure you didn’t say: “When I grow up I want to be a whisky writer”?

"After a tour in Iraq, I moved to Louisville, KY, to be with the woman who is now my wife and the only job I could find in 2005 was a food editor position at a restaurant trade magazine. I lasted 10 months, but the job gave me incredible skills that helped carve out a niche in food, wine and spirits. And of course, when you live in Kentucky, you must make bourbon a priority. So, I strongly pursued a wine and spirits (with a main emphasis on bourbon) writing / photography career. I wrote about bourbon for wine magazines, meeting magazines, scientific magazines, newspapers and even tried to write about it for financial sites. If somebody would pay me, I’d write about it. The operative word being paid. Since this is how I make my living, I don’t write for free.

Starting out, I read as much as I could and took advantage of my location, always interviewing master distillers and bourbon historian Mike Veach, who’s been a great educator. The whiskey business has so many great people, and I generally think we all try to help one another."

Q2: What motivates you to be in this part of the industry? Sometimes it can be quite unkind and very few can make a living doing this?



"After surviving war and surviving the return home, I decided to never let anybody dictate my future. I will determine what I want to do, and I chose to write about the good things in life. This industry is a never-ending web of mystery and fascination with a few great drams in between. I also take on the responsibility to uncover history, write poignant reviews and make informed opinions about whiskey. I genuinely enjoy finding stories that are not on anybody’s radar. For example, I wrote about Mexican bourbon and Mormon for Whisky Magazine and nobody had ever heard of either. But, my favorite of never-heard-of stories was my “Kentucky Leak Hunters” piece for Whisky Advocate in 2011, where I followed a group of Buffalo Trace leak hunters around the warehouse for a day and just observed them looking for leaking barrels. They were saving precious whiskey. Could their be a more important job than a whiskey saver?"

Q3: What sacrifices or tough decisions have you made to get to where you are now?  



"When you write about booze long enough, the marketing veil is eventually pierced, the protective PR tarp falls to the ground and you see the business for what it really is—a business. And there’s a lot of bullshit floating around whiskey. As a writer, I think it’s okay to get caught up in the pageantry and beauty of a good story. But, I feel it’s extremely important to not get “taken” on long fictitious rides. So, there’s a fine balance between sacrificing the newspaper reporter inside and becoming a hopeless whiskey romantic, where I dote on every brand. I still find ways to break whiskey news and craft in-depth details that marketers usually don’t want out there. For example, I’m extremely proud of the MGPI feature in the most recent issue of Whisky Advocate. The inside whiskey world knew they supplied rye whiskey to umpteen brands, but I wanted to detail their anonymous distiller without passing judgment."

Q4: After publishing your first whisky book, care to share what some of your upcoming plans are?

"I’ve got a few things in the hopper, but I’m mostly looking forward to becoming a dad. No matter what I will accomplish as a professional, nothing will be more important to me than that." 

Q5: If you could go back in time and talk to Fred Minnick in 1984, what would you want to tell him?

"You’ve got a great life ahead of you, kid. Don’t change a thing…except maybe don’t put chewing gum in your seventh grade art teacher’s hair. You’ll still feel the sting of Mr. Stevenson’s swats 20 years later."  

End of interview...

About two weeks after I interviewed Fred, my friend Susannah Skiver-Barton surprised me with an autographed copy of his book. I was extremely touched by her gift as I hadn't told anyone I was writing about Fred. Kismet?! 

Two weeks later the whole Dewar's debacle took place and Fred, a man I barely know stood beside me and many others on this issue. AND... was instrumental in taking the ad down. 



Again, serendipity? Scary to think about it isn't it...

I spoke to Fred a few days later about this article and to thank him for his support and help. I had to ask him one question: "Why? Why would he write a book about whisky & women? His answer was quite simple: "Because it was way past time it was done." Fred has faced ridicule for writing this book. He knew, ahead of time this would happen but armed himself with facts and tools so the book is accurate and factual. There is no fluff and certainly no bullshit. 

I also confessed and apologized about my somewhat ignorant conversation with Graham. Just so happens Chuck couldn't have been more right. I have much to learn in this "man's world" and the first lesson is that the next generation of writers/whisky drinkers don't see it that way anymore. It is with the deepest respect that I write this particular blog. Fred, his book, the Dewar's ad and everything that has come has propelled me down yet another unexpected road.

Fred, you are a mentor and wise beyond your years. I've come to the conclusion that your world is not that much different than mine and I thank you for that.

Sincerely,

Johanne

Wednesday, December 4, 2013

I am a real whisky woman, are you??

After losing my shit over twitter yesterday at one, yes one of the many whisky companies using social media to market their wares I received many comments as well as many retweets at how frustrating it is to watch the marketers totally overlook the real women of whisky! By the way, that is a real ad, google whisky woman and that's what appears!?  Sigh...

So what is a real whisky woman: She is educated. A recent pole I did showed that on average she is a university graduate who is about 35-55 years old AND the kicker: She spends (that's disposable income, Mr. & Mrs. Marketing person) about $200 month on whisky. Yes, almost $2500/year on whisky.  So... why? Why is this demographic not tapped into? Why are marketing people not "getting" that? 
Hi, like I'm Jessie!?
Why are they targeting the 20's something college cutie who likes to drink a nice spiced cinnamon whisky liqueur? Because that's what is HOT right now. Droves of young women rushing to their liquor store buying flavored whisky liqueurs. It's cheap and it doesn't taste like whisky but it sure has the appeal of drinking something "whisky'ish" doesn't it? Seems to me that marketers think these women are using this as a stepping stone into the whisky field: "It's the next logical step, isn't it? They like flavored whisky so it only makes sense they will move to whisky, right?" I think that's where they are wrong. This is a trend. Vodka was a trend as were fruity coolers and martinis. Makes money NOW... but eventually they fizzle out. Real whisky women are still too small of a demographic for big corporate businesses to waste their time on. How sad because whisky drinkers, "real ones" stay with this choice for years, most of their lives in most cases. And in passing:  Not ONE woman I know that drinks whiskies started by drinking flavored whisky liqueurs. NONE! Wouldn't it make sense to market to the younger demographic and keep them for most of their lives?

GENTLEMEN, DRINK EM IF YOU GOT EM
It appears to me that the marketing scheme for most of the these brands is men = aged, smart, dashing and sophisticated.  Women = Sexualized to lure men or "booth bunnies".

But hell what do I know, I'm not in marketing?

This came to mind last night as I made supper and sipped at a whisky. It's a bit of a take on the I am canadian rant...

  • Hey, I'm not a vodka, rum or wine drinker... And I don’t drink vanilla, honey or cherry flavored liquors, BUT I’m certain all those girls are really nice.
  • I use a Glencairn, rocks or Copita glass... And yes sometimes I do like it with water or even ice, BUT if I ask for it neat I expect you’ll know what that means.
  • I will articulate what I detect when I am nosing & tasting... AND I can tell the difference between an Islay and a bourbon BUT I believe there is no such thing as a feminine whisky. 
  • I go to shows and events for the sheer pleasure of enjoying the whisky... And I really don’t need your help picking something out at the bar BUT I might I ask for your recommendation.
  • I am your mom, daughter, sister or friend... AND I am young, old, wise, classy and very intelligent BUT I assure you I know whisky because:
I am a real whisky woman

Ok, I got that out of my system...   So, my next idea:  Let's make a video about that little rant, shall we?  Can you say "viral"    :)

The real Canadian Whisky Lassie,

Courtesy of :  It's just the booze dancing - Angelo