Saturday, April 21, 2012

FIRST EVER - Ladies ONLY tasting in Eastern Canada

Wow!  About two months ago I got this crazy idea.  I thought I could get enough women together in my home town to come to a ladies only whisky tasting.  I started talking about it with Graham.  I started thinking about what whiskies I would serve, what type of presentation I would give and then I sent out an email to a few friends to see what they thought.  I ploughed forward and starting planning, working on a presentation, researching whiskies.  We worked hard, used very little advertising and before we knew it, we were sold out. (I turned away 10 women). Only two small snags along the way:  One which was a bit funny and left us shaking our heads.  We called CBC, an information program and gave them two tickets to give away.  I was called back and given the name and telephone number of the lucky female winner, but when I called her she had no idea she won, her husband had called in for her and...  she hated whisky!?   

I chose Collingwood, Auchentoshan Three Wood, Balvenie Doublewood, Balblair 2000, Bowmore Darkest 15 and Amrut Single Malt - Single Cask.   ALL because they represented characteristics, in my opinion, that women would enjoy.  The surprise was the Bowmore Darkest 15 and I was pleased as I introduced 33 lovely women to Islays (some of which had been warned not to try that region, cause it was "gross".)

The ladies had a blast, the presentation went well.  Many, MANY fantastic questions about everything.  At the end of the night we ranked them:  Auchentoshan, Bowmore and Balvenie tied for 2nd, Balblair, Amrut and Collingwood.  We adjourned the tasting and offered everyone another great Canadian:  Forty Creek Barrel Select, we also did a Mixology 101 bar:  Shots of Rusty Nails, Whisky Diesels and Whisky Sours were made by Graham (in his kilt) with Chivas 12.   

The feedback was great, and now that we know the audience is out "there", we are definitely going to have another, maybe in the fall.   At midnight, I climbed into bed tired but exhilarated that it was truly a huge success!

THANK you to my wonderful partner Graham, for all the hard work, the help and the advice (even if I disagreed with some of it!  :)   

Stay tuned for more from the east coast.  Let the whisky awakening BEGIN!

Somewhere on my whisky trail,

Johanne

Tuesday, April 3, 2012

Proverbial glass ceiling, still? Really?!

Ok, I’m going to rant, but just this once I promise. As a result of yet another local liquor store employee acting like a kumquat, the purpose of this particular blog is to inform some (not all, just SOME!) of the males in the whisky world: You should not assume all women know little to nothing about whisky!  

I am positive the majority of men out there who love whisky have rarely been talked down to, dismissed or ignored like some women tend to be.  

There is nothing more insulting to me then listening to an employee of the local liquor store commission, or a product representative (YES a rep!) mispronounce the names of the bottles they are trying to impress me with (my favourite to this day:  Ocean-tock-uns). Cutting me off, overriding my enquiries and recommending bottles they think I would surely enjoy, instead of the ones I asked about?? You can't even pronounce Ledaig and you think it will be too "peated" for a woman, hunh?! 


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Oh and thank you to Mr. Dumbass bartender who put ice in the glass even after I said, on the side.  His reason: It was going to be much too strong for a little lady such as myself. Insulted, was he, that I returned it and asked for it neat a 2nd time...

Unfortunately, some of us are no stranger to these types of behaviors. It’s like trying to speak to a used car salesman: “Well looky here sweetie, it’s got a nice makeup mirror and plenty of space to put all your shopping bags darlin’!”  Sweetie?  Make up? Darlin’?  Seriously!?  My reply:  “Ok, Mr. Salesman, why don’t you tell me when was the last time it had a 30 point inspection? How are the axles and U joints on this thing. This particular model usually has issues with the transmission breaking down, what can you tell me about it?” That usually leaves them a bit red faced and staring at me blankly.  

Dear, dear gentlemen of the whisky loving world, a bit of advice: If you are at a whisky event and a gorgeous woman starts talking to you, take a moment and gage how much she knows before you go into “bravado and peacock mode”. Why not grant the benefit of doubt at least and realize that just because she has boobs (please don't speak to them as they don't have ears), high heels and a lovely dress on that she is NOT at this event for you pounce on her or because she was hired to look pretty and pour the drams?

Does every man do this? No thank goodness it is only a really small handful! However knowing full well the whisky world is still very much an old boys club in some circles, it still remains a complete mystery to me and a point of contention at times that women are so easily undermined simply because of our gender. 


So if you happen to see me politely smiling back at a man speaking to my boobs during one of these functions, know that I am fantasizing about a different place to put that nosing glass he is holding, but then again that would be wasting a perfectly good whisky, wouldn't it!

Gentlemen, keep this in mind if ever you get to meet me: I am an equal, I love whisky and I would ask for the same respect you warrant when you walk into a room. I am not a kumquat and neither are the majority of women who imbibe the lovely liquid we are all passionate about!

On the whisky trail, somewhere with boobs, in my high heels and pretty dress…


                                                                                                                                                        Lassie