Showing posts with label John Hall. Show all posts
Showing posts with label John Hall. Show all posts

Thursday, January 1, 2015

2014's biggest whisky story in Canada...

"A great whisky is like a good book. Within the first moments it grabs your attention and entices you to want to know more. It has vivid descriptors, good story lines and all kinds of personality. You simply can't put it down. You reach the dénouement and find yourself thrown in different but unexpected directions and then you are so pleasantly surprised by the ending that it leaves you hoping for a sequel" - John Hall 2009

That's one of the very first things John ever said to me as he poured me a sample of Forty Creek Confederation Oak. John's personality was relaxed, easy going but passionate. In the 5+ years I've known him that attitude has never changed & his love for what he does never wavered. So on the eve of Graham's 35th birthday - March 11th 2014 when I received a personal email from John stating that he had sold Forty Creek I was a bit shocked and honestly quite saddened. But in John's true style, he wanted to let me and a few others know before it was announced publicly the next day. Gruppo Campari had reached an agreement to purchase 100% of Forty Creek for $185.6 million dollars. 

And there it was in black and white: One of the last Canadian independently owned distilleries was going to belong to a global & prosperous company. John would stay on as chairman and whisky maker but all other aspects of the business would now be in the hands of the Gruppo Campari team. Forty Creek fans around the globe pondered and questioned aloud what was "next"...

In all the madness, John remained... John. Which again, comes as no surprise to those of us who have had the privilege to get to know him a bit better. So it also came as no shock that when I asked if I could interview him, the answer came back with a large sly grin - why yes, of course....  :) In the event you have been living in a cave in the Borneo forest let me give you a bit about the history of the man that created Forty Creek Whisky.


John had many jobs but by the late 60's found a passion in wine making which lasted for 30 years. He noticed in 1990 that Scotch single malt and bourbon were really starting to become popular but the opposite seemed to be happening in Canada where our whisky heritage was stagnant and slowly dying. John is a bit of a creative butterfly and loves challenges so in 1992 he decided he would start his own whisky distillery in a small town called Grimsby Ontario. Considering the history of some of the other distilleries in Canada, he was coming to the party almost 100 years a little late and with no whisky making experience. To the outside world this must have seemed like a crazy hair brain idea that would be doomed to fail... and yes, there came scary moments. Not long after his first whiskies were listed in the liquor store he received a letter stating people were simply not buying it and if that trend continued Forty Creek would be delisted and not picked up again. John's tenacity kicked in and he began to travel by car everywhere in Ontario to promote a product he believed in. It paid off and as it's been said many times, the rest is history. 

My interview with John:

What still inspires you get up and go to work every day? 

"There is an old saying that goes: If you find a job that you love you will never work a day in your life. So going to work really is not in my vocabulary since I still love what I do. There are two key factors that inspire me greatly. When I was 12 years old my mother said: "Johnny if you are going to do a job do it well or don't do it at all". That not only inspired me but her wisdom also showed me the way to enjoy my job so that it really did not seem like work. The second inspiration comes from all the Forty Creek fans that have supported me through all the years through emails, meets or tweets. Their support always encouraged me to continue my pursuit to make the best whisky I could and for that I thank them all so very much."

Has becoming one of the leading Canadian whisky innovators changed you as a person?

"I don't feel like it's changed me but I've noticed I seem to have a lot more friends!" (He laughed quite heartily at that one)

When you look back at your career what defining moments are you most proud of?

"Oh there are so many. I think the moment that I will always be the most proud of was the the day I realized all my hard work in creating Forty Creek had finally paid off. The whisky had brought new life to Canada's National Spirit. And you know as Canadians we tend to be very modest when it comes to national pride. Our spirit seemed to be fading away the last couple of decades and it wasn't in the spotlight anymore. Scotch, bourbon, Irish and other world whiskies were suddenly taking center stage and to put it quite bluntly Canadian whisky was sitting on an old wooden stool at the back door of the theater. We were slowly losing an icon. That would be like losing hockey or maple syrup. Can you imagine? Maybe people don't realize it but it wasn't just a railroad that built this beautiful country. Whisky production was also instrumental from the east to west coast and everything else in between. We simply couldn't lose that, it's part of our heritage. So, knowing that Forty Creek provided the spark to regenerate the excitement, romance and pride is a very proud moment in my life. I think Forty Creek not only has provided a new taste expression to existing whisky enthusiasts but also has brought new consumers to a category that was almost non-existent and dying. Canadian whisky is back in the running and the world is watching." 


PACKAGING WAREHOUSE - FORTY CREEK 

Now that you are the chairman and whisky maker how many days will you be on the road?

"Well looking back to when I was introducing Forty Creek I was on the road 160-180 days a year and considering there are only 120 working days in a year you can see where I couldn't have been counting the days because I wasn't really working, I was truly having fun. Last year I may have been on the road a total of 85 days and for the new year it will be much less. I'm content with that."

So, now that you have sold Forty Creek where do you see you and the whisky going?

"Well, presently Forty Creek is only available in most of Canada and in some areas of the United States. It's like the old commercial: "Only available in Canada? Pity". So had I continued on my own, the whisky could not have grown globally. I think now that it's in the hands of Campari you will see them expand so that every province has it in Canada, I'd like to see it being sold internationally across the Atlantic and Pacific oceans. You know yourself how many requests we have received from so many different countries and we simply didn't have the resources to expand the market. I'm still the whisky maker so the quality and integrity of Forty Creek will not change. Campari has an existing network worldwide and although it may take a few years they are the company that is going to share Forty Creek with the rest of the world, after all it's won all sorts of international awards. So fans be patient, in the next 5-10 years I think you'll see Forty Creek on an international plateau. As for me, well I'm looking at slowing down, taking more time to spend it with my family. There are some really nice properties on lakes available and my fishing rod is starting to call to me more and more often. Whatever comes our way, I'm looking forward to the next chapter and writing it. That is a given because after all, I'm still having fun and not really working."

If you could give one piece of advice to someone just starting out with their own dream what would you say?

"No matter what comes your way, always follow your dreams. After graduating I didn't land the job I thought I would get at the local whisky distillery but I didn't give up. I worked hard and although it took almost 22 years, not only did I land the dream job at a distillery, I opened & owned one. So that's my advice. No matter how small or large your dream is, don't give up on yourself. We only live once so be here and do everything to the best of your ability and do it with passion and respect. The day will come when you realize your dream and when it comes time to move on, you will be able to do that without any regrets." 

I have no worry in the world when it comes to what's next for John and his lovely family. If anything we might get to see him even more often in our neck of the woods (some really great salmon fishing this way, hint... hint...)

So that's the story that totally rocked my whisky world for 2014.  The end of an era but the beginning of a new and hopefully exciting chapter that will lead to a world wide domination for Canadian whisky!!!! 

Ok, that's my dream...  


To the next chapter in all our books.  May you choose wisely where your next adventure leads.



Cheers John, one of my favorite whiskyfabric weavers!  

Lassie


Tuesday, October 14, 2014

There's a chill in the air, time for autumn warmers!

It's really nice having "go to" whiskies. We just celebrated a lovely Thanksgiving weekend here in Canada and after the guests went home, the kitchen was cleaned and I was able to put my feet up for a few seconds I wanted a nice whisky I could sip on quietly while I read. I instinctively reached for Copper Pot from Forty Creek. It was so good, I had two drams. Reminded me how much certain whiskies are really appealing when it comes to the different seasons we experience here in Canada.

Thought I'd repost from my days of blogging as "Perfect Whisky Match"...


For those who read my blog regularly you must know by now how much I love Canadian whiskies. Of course I do have my favorites and Forty Creek is one of them. Prior to tasting John Hall's whiskies, there were very few Canadian whiskies that I owned more than one bottle of. I like Wisers and Gibsons, I have 2 bottles of each. However I have almost all of the Forty Creek releases because John Hall opened my eyes to a new avenue of whisky that many still refuse to believe exists in Canada. 

Like most other master distillers in the world, John works very hard at maintaining the quality of his award winning whiskies while constantly developing new products for future markets. Copper Pot was his release for 2012. I and many other fans have gone through several bottles of this particular release and I am never without a bottle in my collection.

Autumn here in Canada is one of the most beautiful times of the year. People from around the world flock to our country to experience the brisk morning air, warm sunny afternoons and the long shadows cast by the sun by day's end. The red maple leafs, yellow birches and copper oak leaves are abundant and breathtakingly beautiful. I am in awe every year as the transition from summer to fall takes place. Out come the warm wool socks and gloves and the fall/winter whiskies too! Copper Pot Reserve is an autumn whisky for me. The bottle even has an orange hue and golden highlights while the elixir within a rich deep golden amber to match.

One of the great things about John that sets him apart from the other distillers in North America is that he's a trailblazer and a perfectionist in his craft. 

Pot still distillation is not the most efficient or easiest to use but John swears by it for some of his whiskies. The pot stills transfer characters to the whiskies that is not readily created over and over again. This likely means each batch is somewhat unique. I like that. It's truly what I think being Canadian is all about. We don't aim to look like everyone else and to be "Canadian" means we are all individuals with our own distinct personalities. You will find no melting pot mentality here. 

No wonder I like Forty Creek so much, it represents what I feel being Canadian is all about. This dram has such a wonderful warmth that I always have a very content feeling after finishing it. It has a hugely satisfying, full bodied and spicy profile. 

I think releasing this at 43% ABV was a great idea. Some people describe this particular release as Forty Creek Barrel Select on steroids. Although I can still taste the Forty Creek profile, I tend to think it's more like the NEON version. It's Barrel select but MAGNIFIED in amplitude when it comes to the aromas and flavors. It's a much bolder version and yet another great example of how John thinks outside the typical Canadian whisky box to create something that is exciting, different and surprising.
A Danish blogger friend of mine was in Canada the summer this was released and I helped arrange a tour for him to visit to the distillery. Copper Pot wasn't quire ready yet so when I got my first bottle I asked him if he wanted to try it: YES ->Was the resounding answer heard across the Atlantic. So a sample was sent and he nosed, tasted and reviewed it. He rates his whiskies and gave it an 86 out of a 100. Not bad at all, if I do say so myself. Here is his website in case you would like to read:

And there's also this guy "Ralfy" that you may have heard of :)


And if you are still reading my blog, here is what I thought the first time I tasted it.

FORTY CREEK COPPER POT RESERVE, 43% ABV

COLOR: Golden sunshine in a glass. Hues of deep amber with flickers of orange. When my glass was coated it was somewhat viscous and the legs although plentiful slow to travel down the glass.  

NOSE: Peppery!, Very nice level of spice. A sweet butterscotch creaminess, and then it hit me. Kraft Caramels I used to get in my Halloween bag! WHOA! I let that memory sit for a moment. At the back I could detect some very bitter grapefruit pith. Once I added water, it tamed a bit of the spice and black cherries or rich black berries (very sweet) appeared. The water opened another familiar fall item of my childhood: Date squares. 

PALATE: The spice grabs your whole mouth so hold on! Nice mouth watering feel and explosion of flavors immediately. Cloves and a handful of cinnamon candies or maybe closer to the hot tamales candy I also use to get at Halloween, fiery! Once I added the water it toned down the spicy and a beautiful flavor of dark cocoa and bitter oranges came to the forefront. If Terry's Chocolate Orange made one with dark 85% cocoa and Seville oranges - This is what it would taste like I'm sure of it.
FINISH: So sweet. I had anticipated a long lingering burn because of all the spiciness on the nose and palate, but got just the opposite. The burn was there: instantaneous on the swallow BUT then this glorious silky sweet finish took over and lasts.   

EMPTY GLASS:  So sweet, almost bourbon like. Next morning reminded me of maple sap with a hint of vanilla.


John Hall successfully creates interesting and complex whiskies year after year. Copper Pot, not expensive - Less then $30. Available across Canada (except Québec - sorry)  Value for money - YES. Nice sipping whisky - YESS. Forty Creek brilliance in a glass - YESSS! (Sorry, I'll stop screaming from the soap box now.) 

The point is if you want to sip a whisky that warms you to the core on a cold autumn evening, I would strongly recommend you consider getting a bottle of this.

Now if you'll excuse me it's time to rotate spring/summer to the back of the closets and take out the fall/winter clothing to the front. Same goes for my whiskies too!   

Later, this could take awhile...

Lassie

Wednesday, February 5, 2014

REPOST: Forty Creek Copper Pot Reserve - An autumn whisky and then some...

For those who read my blog regularly you must know by now how much I love a certain Canadian whisky distillery: Forty Creek. I can't help it. I sometimes think my friends feel like I'm that reformed smoker who loves to preach the greatness of anti-smoking to current smokers. Prior to tasting the Forty Creek line in 2009, there were very few Canadian whiskies I would even ascertain trying, let alone buying. John Hall opened my eyes to a new avenue of whisky that I refused to believe existed. The rest, as they say is history. Now my collection exceeds one hundred bottles and has some of the best Canadian Whiskies on the market. So back to Forty Creek: Like every other master distiller in the world, John Hall works very hard at maintaining the quality of his award winning whiskies while developing new products. And as always, he delivered.  For 2012 and his annual Whisky Weekend he revealed a new Forty Creek: Copper Pot Reserve.  It couldn't have come at a better time.  


Fall here in Canada is one of the most beautiful times of the year. People from around the world flock to our country to experience the cool morning air, warm sunny afternoons and the long shadows the sun blankets us with. The red maple leafs, yellow birches and copper oak leaves are abundant and breathtakingly beautiful. I am in awe every year as the transition from summer to fall takes place. Out come the warm wool socks and gloves and the fall/winter whiskies too! The rich, more full bodied whiskies get pushed to the front of my whisky shelf and the summer ones fade to the back. It only seems befitting that Forty Creek released the Copper Pot Reserve at this time of year. The bottle has an orange hue and golden highlights. The elixir within a rich deep golden amber to match.

One of the great things about John: Although he is a trailblazer in his craft, he doesn't settle for anything less than perfect details when it comes to making his whiskies. John takes corn, rye and barley but DOES NOT create a mash. Instead he distills each grain separately in a traditional copper pot still. Forty Creek has two small copper pot stills on site and John believes and swears by the fact that each pot has its own personality which imparts character to the whiskies. I like that. It's truly what I think being Canadian is all about. We don't aim to look like everyone else and to be "Canadian" means we are all individuals with our own personalities and character. We may not be the best or the biggest and that's just great for most of us. No wonder I like Forty Creek so much, it is the "new" Canadian whisky. So enough of the O Canada anthem (sorry...). I will get off my soap box and tell you what I thought of this dram. I sampled Copper Pot Reserve three times seriously and then just as a sipper on a cold night while I was relaxing and enjoying a quiet couple of hours home alone. This dram has such a wonderful warmth that on all four occasions I felt this glowing and content feeling after finishing it.  Very satisfying, full bodied and spicy. 

I think releasing this at 43% ABV was a great idea. There is a soupcon of Forty Creek Barrel Select but Copper Pot Reserve is MAGNIFIED in amplitude of aromas and especially flavors. This is a bolder version and yet another great example of how John dares to think outside the Canadian whisky box to create something that is exciting, different and surprising.
A Danish blogger friend of mine was in Canada this summer and I helped arrange a tour and visit to the distillery (Thanks Tim!). I contacted Steffen as soon as I received my bottle of Copper Pot Reserve and asked if he wanted to try it: YES! Was the resounding answer heard across the Atlantic.  So a sample was sent and he nosed, tasted and reviewed it. He rates his whiskies and gave it an 86 out of a 100. Not bad at all, if I do say so myself...   

Here is is website in case you would like to read what he thought:

FORTY CREEK COPPER POT RESERVE, 43% ABV, Released September 2012


COLOR: Golden sunshine in a glass. Hues of deep amber with flickers of orange. When my glass was coated it was somewhat viscous and the legs although plentiful slow to travel down the glass.  

NOSE: Peppery!, Very nice level of spice. A sweet butterscotch creaminess, and then it hit me. Kraft Caramels I used to get in my Halloween bag! WHOA! I let that memory sit for a moment. At the back I could detect some very bitter grapefruit pith. Once I added water, it tamed a bit of the spice and black cherries or rich black berries (very sweet) appeared.  The water opened another familiar fall item of my childhood:  Date squares.  
PALATE: The spice grabs your whole mouth so hold on! Nice mouth watering feel and explosion of flavors immediately. Cloves and a handful of cinnamon candies. Or maybe closer to the hot tamales candy I also use to get at Halloween, fiery! Once I added the water it toned down the spicy and a beautiful flavor of dark cocoa and bitter oranges came to the forefront.  If Terry's Chocolate Orange made one with dark 85% cocoa and Seville oranges - This is what it would taste like I'm sure of it.

FINISH: So sweet. I had anticipated a long lingering burn because of all the spiciness on the nose and palate, but got just the opposite.  
The burn was there: instantaneous on the swallow BUT then this glorious silky sweet finish took over and lasts.  Whiskies that have grain usually give me heartburn, I blame it on the rye... This one did give me a bit of an issue later on, but not on the onset.  

EMPTY GLASS: So sweet, almost bourbon like. Next morning (second sample especially) reminded me of maple sap with a hint of vanilla.


John Hall has successfully created yet another interesting and complex whisky that will be enjoyed by the die hard Forty Creek fans as well as people experiencing whiskies from this distillery for the first time. Being released in Ontario first (September) then the rest of Canada as winter approaches. Cost $29. Value for money - YES. Nice sipping whisky - YESS. Forty Creek brilliance in a glass - YESSS! (Sorry, I'll stop screaming from the soap box now.) The point is if you want to sip a warm whisky on a cold autumn afternoon, I would strongly recommend you consider getting a bottle of this.


On the fall whisky trail, enjoying the crisp autumn mornings and the late warm evening drams, I remain...

 WHISKY LASSIE



Wednesday, December 18, 2013

Dram #6 - No more searching for a Heart of Gold (ohhh bad pun.... :)

Ahhh Neil Young! You can't be Canadian and not know who he is, well unless you are 5 years old maybe? 

Most that know me, know how much I love Forty Creek whiskies. So I will say it again: John Hall shook the foundations of Canadian Whisky by making it "better". I'm sure at first the industry looked at him like he was nothing more than a flash in the pan and assumed he would a blip on the radar for a few years. Boy, were there wrong. Forty Creek has the second large demographic in Ontario for Canadian whisky and in Texas, it sells 2.5 million whiskies a year. Forty Creek whiskies, for me, became a reason to get on a soap box and announce to the world that CANADIAN WHISKY CAN BE GREAT! 

Now some will say I've drank the Kool-aid and let them think that if they will. All I can say is having seen the foundations shook over the last 7 years I'm positive the slew of new Canadian whiskies we now see on the market is NO coincidence. Someone took notice that status quo was no longer acceptable and that Canadian whisky lovers were ready for something innovative. Ok, I'm getting off the soap box now... 

So why did I choose Heart of Gold as dram #6. As stated each dram has a memorable story or lesson attached, well this one is no different. I was attending the Spirit of Toronto in May of this year. After much deliberation and arm twisting from Richard Culver, we went to Forty Creek Distillery. Not that I didn't want to go, I was scheduled to appear in September at the distillery as part of the Canadian Whisky Dream team with Mark Gillespie, Davin de Kergommeaux and John himself. I knew John was very busy getting things ready for SoT as well as many other dates/tours he was gearing up for so I really didn't want to impose and be another person on the tour in May. What I didn't know is that it was going to be a very special tour. So I'm glad we reshuffled the planned weekend activities and said yes. 
What resulted was the surprise of a lifetime. I found out we were going to be spending the morning touring Forty Creek with John and Ralfy. Oh that's a nice surprise you are thinking?! NO... the surprise came when John took some of his latest creation Heart of Gold out of a cask and we were honored to be the firsts to try it. Of course we were under radio silence and I couldn't tell anyone about it. I nosed/tasted and listened to everyone discuss what they were getting from the sample. It was a glorious way to spend a few hours and I truly felt privileged to be there. The opportunity to imbibe with Ralfy was great but to sit with John and have undivided attention to ask questions, make remarks and learn was amazing. Ok you are thinking so why is this the August 2013 dram? Remember I said we were under strict radio silence, well Mark Gillespie, Davin de Kergommeaux and Chip Dykstra received samples during SoT and accidentally broke that radio silence by posting early reviews of it to their respective sites. June was Ralfy's turn to post his video and then came August when I received my "official" sample for review. I kept quiet still... and said nothing because my blog was due to air the week of Forty Creek Weekend when HoG was being launched: 
http://whiskylassie.blogspot.ca/2013/09/forty-creeks-2013-limited-release-heart.html

I spent the better part of three consecutive days trying to figure out that dram! It's really not unlike anything John had made before? I was perplexed. Why didn't I remember it this way the first time in May? And... that's when it hit me. I got to try a Canadian whisky before Davin and Chip. Two of the leading bloggers/writers in Canada. Davin, the fine gentleman and my mentor - the do all, know all, see all about Canadian whisky. Now I know it was purely by accident and because I happened to be at the right place and right time BUT it still happened. I'm not saying this to sound like I got one over on someone what I'm trying to convey is that I felt like I had come to the table so to speak. That day in August as I stared at my lovely Glencairn with Heart of Gold gleaming in it I thought to myself: "wow, here I am... finally". Not that I think myself an expert as I have so much to learn and it's one thing to hear someone describe me as: "She's one of the top 5 influential voices with regards to Canadian Whisky".  It's a huge compliment I assure you but... to self accept and allow myself to be in a confident place in my own head to finally say: I am the Canadian Whisky Lassie. Pretty memorable indeed! 

I'm comfortable with who I am becoming and my identity in the whiskyfabric. It may have taken a sunny afternoon in August with a dram of Heart of Gold to figure that out but then again Forty Creek changed my life years ago, it's only befitting it changes it again. 



Thanks John for your support and belief in me. May your heart of gold continue to shine brightly within mine.  

Lassie 

Wednesday, November 20, 2013

Bye bye Bailey's... Here comes Forty Creek Whisky Cream Liquor...

This past weekend, Graham and I were experimenting with some new alcoholic products (Shelter Point Single Malt Vodka) so we could create signature cocktails for an upcoming Christmas party we are hosting. One of my favorites we created I named the Forty Mochatini which is made with Forty Creek Whisky Cream Liquor. I am embarassed to say that since discovering it last year Graham and I have gone through 5 bottles. It's not just great in your coffee. It's delicious on ice, it's fantastic on ice cream (YES ice cream) and now I can't wait to share it with friends at our party.  
Forty Mochatini recipe: In two martini glasses drizzle a bit of dark chocolate fudge sauce in a circular pattern. Set aside. Fill shaker with two ice cubes and add:
2 parts vodka (I used a single malt vodka), 2 parts Forty Creek Whisky Cream Liquor, 1 part White Crème de Cocoa & 1/4 cup chocolate milk  Shake and pour into martini glasses. Enjoy now, thank me later :)
So here is a reprint of the original review I did of Forty Creek Cream on November 26 2012.

Nobody panic!? There are only 29 shopping days left until Christmas 2012.  If you are going to be having an ugly Christmas sweater party or simply entertaining I highly recommend you run to your liquor store and get Forty Creek Whisky Cream which is available ACROSS CANADA, well except Quebec (sorry guys).   I love the story behind how this was created. A few Christmas's ago John Hall's wife of 40 years, Eileen, brought home a bottle of Bailey's Irish Cream Whisky for the holidays. John saw it in the liquor cabinet and could not believe his eyes. Mrs. Hall defended herself by commenting: "It's just not Christmas without a bottle of Irish Cream John". John, in his usual ability, decided he could do better. He made up his own homemade version and that's how Forty Creek Whisky Cream came to life. What is in the bottle today is a refined version of that original recipe. When you look at international whisky sales, Irish whiskey is dwarfed by the sales volume of Canadian whisky yet there wasn't one Canadian distillery making a whisky cream liquor. So yet again, John was an innovator and as a result created the first one made with Canadian whisky and fresh Ontario cream.



Until this existed, I too had the proverbial bottle of Bailey's in our liquor cabinet. So when my Forty Creek arrived I opened it immediately: At work. It was my lunch hour and a Friday. I sit off in a corner by myself where most can't see me. I stared at the box for no more than 5 minutes before I broke down and opened it. I twisted the cap off and took a long whiff. My mouth watered because it smelled delicious and then I did something I had never done before: I went over to the water cooler, grabbed a Dixie cup and poured myself a small dram. Lovely I thought to myself as I sat at my desk with my feet up and that's when my co-worker Dave came around the corner.  


BUSTED! I giggled and tried explaining what I was doing (like it needed any explanation). He sat on the corner of my desk smiling and listened to me talk about Forty Creek. Then he did something that surprised me. He went and got a Dixie cup and came back to my desk?! I poured him some whisky cream and we sat sipping away together. He liked it so much he said he was going to buy some right after work to take home to his wife. I said, well it's coming to New Brunswick but not for a little while yet. "Where can I get it now?" he said as he pushed his Dixie cup forward without hesitation. "Ontario", I answered as I poured another couple of drams for both of us. He thanked me for the mid afternoon treat and went back to his desk. I put everything away and went back to work. (AND this is where I insert a disclaimer that no driving or operating of any heavy machinery took place within 4 hours of the 2 oz drams we ingested, :) 

About 20 minutes later he poked his head in my cubicle and said with a big Cheshire cat grin:  "I've got a case coming next week". I stared at him for a moment and said: "What?". "Yup, my brother lives in Mississauga. I just called him at work, told him to pick me up a case and bring it down when he comes home for a visit next week. Thanks again. I can't wait to surprise Barb" and off he went again.  

I laughed out loud for a moment but then it hit me: I loved it that much and so did Dave.  What would happen if I did a little bit of an experiment and put it head to head in a blind tasting against Bailey's Irish Cream? Graham and I had two upcoming parties we would be attending and I also had a few more ideas I wanted to try. I immediately began planning my social experiment. I called our hosts and explained what I was trying to accomplish; they thought it was a great idea. I also contacted a few fellow bloggers and sent them a sample to try as well. The first party we attended was a bunch of our friends that we sail with. I set up a table in their living room with 25 samples of the Forty Creek and the same for the Bailey's. I asked people to simply choose which of the two tasted the best, sample A or sample B and they could add comments if they liked.  After about an hour I went to check and all the samples were gone. I did the same at the next party I was at as well.  The three fellow bloggers also put on their own little experiment and got back to me with their results (UK, USA and Alberta). 

37 people total took the challenge and 29 preferred the Forty Creek. That's 78.4%.   4 of the 8 who chose Bailey's stated they liked it better because it didn't taste like coffee (something all 4 disliked in general), one said the Bailey's wasn't as harsh and 2 people stated they preferred the sweeter nature of Bailey's. The last person surveyed said they liked neither.  

Some of the comments on Forty Creek:  "Caramel macchiato yumminess, NOT my mom's Irish cream, Creamy with a kick at the end, Delicious and warming. After the reveal most were surprised and a few asked if it was more expensive then Bailey's.  "Nope, same price", I smiled.  My job here is done! 


My bottle made it home but barely as the host was convinced he should keep it. Graham and I have tried this several ways to the point my first bottle is almost empty (I bought two more at the NB Spirits Festival on the weekend). I have to say my most favorite way of enjoying the Forty Creek Cream is in my late afternoon or weekend coffees. It brings a satisfying feeling and warmth that makes it quite special.

FORTY CREEK WHISKY CREAM LIQUOR, 17% ABV

Nose:  Rich, creamy chocolate covered coffee beans.  The distinctive Forty Creek butterscotch comes through but more like a caramel milk chocolate bar.  

Palate:  This is so creamy and has just the right amount of sweetness to it. You get chocolate, coffee and caramel and then the whisky appears!  Absolutely lovely.  Very smooth and enjoyable to drink.

My favorite coffee mug - Alison Gayton (http://alisongayton.com/)

For those who read my blogs regularly you know I am a HUGE fan of Forty Creek and all they offer. This is yet another reason why. John manages to create something that doesn't currently exist on the market for whisky creams:  BALANCE. This is sweet but not sugary. It taste creamy yet not artificial. The best part which is where I think he's a master at his art is he finds a way to sneak in the Forty Creek signature whisky without it interfering or overwhelming the delicate nature of the cream and flavors. 

It's the perfect balanced whisky cream:  Sweet, caramel creamy with hints of chocolate and coffee, then a surprising little whisky zing just when you are not expecting it.  

It's exclusive to Canada and not available anywhere else. 

Santa, if you are reading this, I've been an extra good Whisky Lassie this year and would love 8, hmmm... no a case of this in my stocking please :)
 
Enjoying my whisky trail finds, happy Christmas shopping everyone!

Whisky Lassie 


PS -> I have a few bottles of Bailey's Irish Cream to give away. FOR FREE! I won't be needing them anymore. 
My Forty Creek Whisky Cream is here to stay.   

Wednesday, October 23, 2013

Forty Creek Whisky Weekend Review

So what happens when a whisky maker decides he should throw a party and invite 3500 of his closest friends?   Forty Creek Whisky Weekend happens.

As most of you who read my blog know I made a decision in 2012 to review 5 whisky events across Canada for 2013.  Forty Creek Whisky Weekend is event #4 for me.  I've been to Victoria, Toronto, Halifax, and now Grimsby!  

Let me take a moment to remind you what parameters and scoring mechanism I am using:

Cost (accommodations, events, classes, etc)
Venue (locale, food, geographic location)
Classes (Quality, type, time, etc)
Main event (Availability of whiskies, venue, services, knowledge of the exhibitors, etc)
Overall personal experience (People, Place, Whisky).

Scoring sheet:
A (90 - 100) Exceptional value
B (80 - 90)  Great value
C (70 - 80) Good value
D (60 - 70) Some value (FAIL) - No value

Ready?  Here we go...

Forty Creek Whisky Weekend has been in existence since 2008. It takes place in the small town of Grimsby, on Lake Ontario. It's a 2 day celebration that runs the last weekend in September.    

COST: Accommodations:  There are two hotels within a mile of the distillery. Now for me, that's walking distance for others, a 5 min car ride. Neither hotel was affiliated with the weekend event so no discounts available, but like the savvy traveler I am, I called around and found they had specials going on if you were a member of the CAA, etc.. Super 8 was charging $105, but I was able to find an $89 rate online. Small savings of $16.  

Events: Tour of the Distillery including the sleeping whisky warehouse (only does this for this specific weekend). Musical performances all weekend outside on the deck. Whisky Bottle Signings by John Hall himself. ALL FREE!  

John also brings in Southern Food Smoke Trucks.   
www.southernsmoketruck.com

Classes: Forty Creek offered for the first time the opportunity to assist in an event they dubbed the Whisky Cast tasting featuring Mark Gillespie, Davin de Kergommeaux, myself and John Hall. Tickets were $40.00.

Consumer Tastings:  In the FC store there is a tasting bar at the back where you can try all the Forty Creek Distillery offerings.  FREE

So total cost for an actual "ticket" = $40.00

Total cost for Lodgings & Whisky events = $238.00 (That did not include meals).

TOTAL COST SCORE:  A+

VENUEForty Creek Distillery is situated in the town of Grimsby Ontario. It's nestled between Burlington and the lovely Niagara Valley.  Although you can't land there, it's accessible from Toronto Pearson (YYZ) & with a car rental it's quite easy to get to.  

Pro #1: For a "small" distillery it's quite modern & spacious and you get to see most of the process John uses to make his products (no tour of the quality assurance lab).

Pro #2:  My hotel is in walking distance (again, by my definition).  

Pro #3:  Niagara Falls & Wine Country is less than 15 minutes away!

Con #1:  Store area is way too small for this particular weekend's turnout!  

Something I'd like to point out was the food at Southern Smoke Truck. The ribs were heavenly. I usually find them tough, grizzly and don't enjoy eating them.  I'd post a picture of Graham and I eating ours, but it's way too embarrassing.  Sort of looked like this:

TOTAL VENUE SCORE:  B-

I will have to cheat a little here and combine Main event with Classes as this is not a traditional Whisky show.


CLASSES/MAIN EVENT:  No other distilleries in Canada open their doors to the public or offer events. Forty Creek Whisky Weekend does both. They also offered a class held offsite for anyone who wanted the opportunity to try the following:  100% corn whisky, 100% rye whisky, 100% barley whisky, Barrel Select, Copper Pot Reserve, Double Barrel Reserve, Confederation Oak and of course this year's special release:  Heart of Gold. The class was led by John Hall with each panelist discussing and presenting one whisky. A class was offered each of the two days, cost $40. This was the first year John did this and it sold out both days weeks in advance. Considering this is a completely different venue then a traditional whisky show, I'll be a bit generous on the score as I feel this was quite an innovative and different thing to try. From an educational perspective this was a great class/event as many people would never have the opportunity to try such a range of whiskies, especially the 100%.

TOTAL CLASSES/MAIN EVENT SCORE:  B


OVERALL PERSONAL EXPERIENCE: As I travel from coast to coast experiencing what Canada has to offer, it's easy to say that the best part of every event is getting to meet people from the whiskyfabric that I so often talk about. This was no different. Our entire weekend was spent surrounded by the people we have come to call our friends. I can't begin to describe the conversations, the late night shinanigans or the quiet moments spent sharing a dram with a few select people. The whiskies are great no matter where we go but the end result is the memory of who we shared them with. That's what stays with me. 

Bantering with Ross and winding him up tighter than a drum was so much fun and I'll never be able to eat Steven's "whisky balls" again without breaking into fits of laughter. Meeting Val all the way from Alberta or the fact that Amy brought a very special and rare whisky for us to try, just because. Being reduced to tears while listening to Mark and Davin utter hilarity is not something you will "find" in the middle of a whisky show. The opportunity to have supper with John & his extended family was priceless. Sharing a quiet moment among friends as John pulled a rare spirit out of his "vault", surreal. I think you get my point. This little event was by far the best for time with friends and meeting even more people than I could have possibly imagined. Having twitter followers come forward, introduce themselves and spend a few minutes talking about whisky with me - WOW! 

The Heart of Gold whisky might be gone soon, but the memories of the weekend and all its lovely people will last me a lifetime. By far the best "overall" experience yet for 2013...

OVERALL PERSONAL EXPERIENCE SCORE:  A+



Final score for this whisky event:


Now I know some of you are going to think that I may have scored this a bit unfairly if you compare it to a whisky show, but I'm not.  It was a whisky event and for the cost, it's definitely worth a B+.  This is a well organized, well run weekend event that has a little bit of everything:  Music, whisky, food, tours, shopping, you name it.  It's all right there on site for an extremely reasonable price, and the best part:  IT'S A PERSONAL EXPERIENCE. 

Nowhere else will you feel like you are family like this and I'm not "tooting" any horns.  I spoke to people who travel all the way from Texas, BC and NS to come to this event, EVERY YEAR...  


So what happens when a distillery decides to throw a whisky weekend? Like I said 3500 of your closest friends come and enjoy themselves immensely. Thanks to John, Beth, Dave, Tim and all the others who made Whisky Weekend such a special event.  

Whisky Weekend will take place on September 27 & 28th 2014.  I for one, plan on being there.  Hope you will consider it too.

Thanks for tagging along...

Johanne